Thursday, July 7, 2011

Can Marketing Be Punk? Brave New 2.0

I noticed a book called "Punk Marketing" in the library. I try to inform myself about marketing since that is Nova Avon's profession; usually my eyes glaze over after reading one sentence, unless the book is in a "Twitter" format with bits of information not much longer than a text message, and broken up into boxes and other visual compartments. I thought a book called "Punk Marketing" might be easier to focus on.

But isn't the term an oxymoron? Isn't punk all about anarchy and non-consumerism?

Language, language! Punk marketing; Google a silly word for one of the most powerful organisms on the planet; the Cloud is a mass of concrete and wires and is only like a cloud in its actual weight (clouds way tons and tons--they're made of water); Yahoo--a "yahoo" used to be an unsophisticated yokel; Facebook is another massively powerful entity whose name still brings to my mind the image of the little yearbook from my junior high school.

Facebook, the Town Square

Facebook fascinates me. It reminds me of being in school, or a small village where you know or recognize almost everyone.You overhear conversations or notice goings-on with the people around you, whether you are close to them or not. You see their flyers on the bulletin boards, announcements in the local paper.

Yeah yeah yeah privacy, surveillance, and all that. Just remember not to publish your sensitive info just like you'd shred documents with your social security, birthdate, and account numbers on them. Hell, my identity was stolen off tax forms that went missing from the US mail.


Where are you right now? On the internet or in your skin or both?

Can Marketing Help Homeless Teens?

One March morning on the train to work I chatted with a man who, it turns out, is the manager a San Francisco facility that helps homeless teens. He told me that at last count there were over 5,600 homeless youth on our streets, and the number is growing. He pointed out the disparity between the money spent on the upcoming Americas Cup Yacht race and that spent on helping the homeless. It is the type of issue that my character Morton Veritas would take up, but he lives in Reno, not San Francisco. So I have to figure a way to do it here. I think Morton has a friend here who will do it. He will have an MBA and/or law degree, and use social media marketing strategies to spread the word.

Statistics are a good tool to efficiently convey information to people; with all the information inundating us these days, items have to pop out and into the consciousness of the reader. Information has to elbow its way in front of Lady Gaga, Britney Spears, Elizabeth Taylor (RIP), and the same footage of the Japanese tsunami over and over and over again. Yes, the earthquake and devastation in Japan is important, but in general, attention needs to focus here at home a little bit more. Like the pressure of the earth's tectonic plates quietly building under our ground, things are happening under the crust of our media.

Take the Americas Cup Yacht race, for example. I don't read much news, but the last thing I saw was the fellow running the event smiling gleefully in a photo accompanying an article in the SF Examiner about how some businesses along the pier will have to close for [a year or more?]. I couldn't help but wonder how that helps the economy. It seems like you couldn't get more blatant or make it any clearer where the priorities lay, even if you built a giant sculpture of a king with a golden money sign standing upon a platform held up by us lowly commoners.

Can we use the 5th Estate to topple the ruling cla$$ takeover? We are so sheep-led, it's too easy! We bail out banks without an argument while railing against public workers for having retirement plans.

Meet Quince Morgan

I had a request from my friend and ex-therapist to create a man for her. She described physical characteristics, personality traits, and other aspects that she would like; I proposed a few ideas, too. Below are some preliminary pictures of him; I am having trouble getting him to look masculine. (I think perhaps I get better results from making a video clip of me acting, and then pulling stills from it.)

This sequence goes in reverse order to show the process of taking and then altering the photos to form the character.

This is a funny thing my printer did. I will draw over it to masculinize the image.

Links to Quince's photos on Facebook--public--no need to sign up for Facebook: